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  We Need a Link Builder
I have been doing link building since before it had a name. 10 years ago there was no such job description or services; it was just what you did. You had a new site to promote and so you told people about it. If they liked what they saw they linked to it. Simple as that.

Of course, 10 years and 10 million (or more?) websites later things are a bit different. Now not only are there thousands of specialist link builders, there are link building sweatshops sending out unsolicited, unwanted and largely unread spam link requests.

It is hard to break through the sea of spam, harder still to convince people that your site is the one they should be linking to and even harder than that is finding someone who will be able to do the job successfully on your behalf.

I have hired and trained a number of people to be either full or part time link builders and it is interesting to see how people react to it. Personally, I think it's incredibly hard work, time consuming yet challenging and, at times, even fun. Not everyone agrees. Some manage to grasp the concept and accept the challenge, others treat it as grudge work, still others never manage to get to grips with it at all.

One thing I have learned is that you cannot just give it to the "new girl" or get in someone "on the cheap". Link building is an important task and should not be sidelined or shoved off on a junior member of staff. It takes an intelligent, competent person to do it correctly.

Another thing I've learned is that it's not necessarily done best by a person with technical skills. Just as search engine optimisation is rarely best performed by the webmaster, link building is usually best left to those with the skill sets necessary for the job, which is essentially one of sales and customer service.

If you're looking to hire a link builder bear in mind that although anyone can do it, few understand it enough to do it really well. Disregard any preconceived ideas you might have of what a link builder should be - techy, web designer, wear glasses, etc… and look instead for intelligence, initiative, creativity in writing, good vocabulary, well honed customer service skills, excellent sales techniques, politeness, an organised approach to work and meticulous record keeping.

A link building specialist needn't have any previous experience with link building provided they have experience with people and are organised and well spoken. A successful link builder will be able to reach out to each website owner individually, keep a careful record of each communication, deal politely with a wide variety of personalities, negotiate creative link "deals" and present your site in a positive, professional manner.

So don't look for a link builder. Look for someone with the skills and experience that a successful link builder needs. Once you've found someone with the right skill set, teaching them link building will be a walk in the park.

This Link Building Services guide was written for Global Submit by Search Engine Marketing Guide, a step by step tutorial to search engine friendly design and website promotion.

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Ron Castle Webs' link building program provides long term ranking success with Google.